diff --git a/Makefile b/Makefile
index a41e7600c..ba2629961 100644
--- a/Makefile
+++ b/Makefile
@@ -50,7 +50,7 @@ dev: deps ## Build and install a development build
 		exit 1; \
 	fi
 	@mkdir -p pkg/$(GOOS)_$(GOARCH)
-	go install -ldflags '$(GOLDFLAGS)'
+	@go install -ldflags '$(GOLDFLAGS)'
 	@cp $(GOPATH)/bin/packer bin
 	@cp $(GOPATH)/bin/packer pkg/$(GOOS)_$(GOARCH)