diff --git a/website/data/alert-banner.js b/website/data/alert-banner.js
index 6fe988794..0c1491004 100644
--- a/website/data/alert-banner.js
+++ b/website/data/alert-banner.js
@@ -1,13 +1,13 @@
-export const ALERT_BANNER_ACTIVE = false
+export const ALERT_BANNER_ACTIVE = true
 
 // https://github.com/hashicorp/web-components/tree/master/packages/alert-banner
 export default {
-  tag: 'Blog post',
-  url: 'https://www.hashicorp.com/blog/a-new-chapter-for-hashicorp',
+  tag: 'New',
+  url: 'https://cloud.hashicorp.com/products/packer ',
   text:
-    'HashiCorp shares have begun trading on the Nasdaq. Read the blog from our founders, Mitchell Hashimoto and Armon Dadgar.',
-  linkText: 'Read the post',
+    'HCP Packer offers automation and security workflows for Packer, and is now generally available.',
+  linkText: 'Sign up for free',
   // Set the expirationDate prop with a datetime string (e.g. '2020-01-31T12:00:00-07:00')
   // if you'd like the component to stop showing at or after a certain date
-  expirationDate: '2021-12-17T23:00:00-07:00',
+  expirationDate: '2022-04-07T23:00:00-07:00',
 }
diff --git a/website/pages/home/index.jsx b/website/pages/home/index.jsx
index 9ae06ac91..ee7f6eace 100644
--- a/website/pages/home/index.jsx
+++ b/website/pages/home/index.jsx
@@ -14,9 +14,9 @@ export default function Homepage() {
         <HomepageHero
           alert={{
             url:
-              'https://www.hashicorp.com/blog/announcing-the-public-beta-of-hcp-packer',
+              'https://hashicorp.com/blog/hcp-packer-is-now-generally-available',
             tag: 'BLOG POST',
-            text: 'Announcing HCP Packer public beta',
+            text: 'Announcing HCP Packer Standard tier',
           }}
           heading="Build automated machine images"
           subheading="Create identical machine images for multiple platforms from a single source configuration."