diff --git a/command/command_test.go b/command/command_test.go
index 49e0c7276..126897810 100644
--- a/command/command_test.go
+++ b/command/command_test.go
@@ -28,6 +28,7 @@ func testMeta(t *testing.T) Meta {
 	var out, err bytes.Buffer
 
 	return Meta{
+		CoreConfig: packer.TestCoreConfig(t),
 		Ui: &packer.BasicUi{
 			Writer:      &out,
 			ErrorWriter: &err,
diff --git a/command/push.go b/command/push.go
index 297de804a..95e50597f 100644
--- a/command/push.go
+++ b/command/push.go
@@ -1,7 +1,6 @@
 package command
 
 import (
-	"flag"
 	"fmt"
 	"io"
 	"os"
@@ -12,6 +11,7 @@ import (
 	"github.com/hashicorp/atlas-go/archive"
 	"github.com/hashicorp/atlas-go/v1"
 	"github.com/mitchellh/packer/template"
+	"github.com/mitchellh/packer/template/interpolate"
 )
 
 // archiveTemplateEntry is the name the template always takes within the slug.
@@ -37,7 +37,7 @@ func (c *PushCommand) Run(args []string) int {
 	var name string
 	var create bool
 
-	f := flag.NewFlagSet("push", flag.ContinueOnError)
+	f := c.Meta.FlagSet("push", FlagSetVars)
 	f.Usage = func() { c.Ui.Error(c.Help()) }
 	f.StringVar(&token, "token", "", "token")
 	f.StringVar(&message, "m", "", "message")
@@ -67,9 +67,23 @@ func (c *PushCommand) Run(args []string) int {
 		return 1
 	}
 
+	// Get the core
+	core, err := c.Meta.Core(tpl)
+	if err != nil {
+		c.Ui.Error(err.Error())
+		return 1
+	}
+	push := tpl.Push
+	pushRaw, err := interpolate.RenderInterface(&push, core.Context())
+	if err != nil {
+		c.Ui.Error(err.Error())
+		return 1
+	}
+	push = *pushRaw.(*template.Push)
+
 	// If we didn't pass name from the CLI, use the template
 	if name == "" {
-		name = tpl.Push.Name
+		name = push.Name
 	}
 
 	// Validate some things
@@ -83,14 +97,14 @@ func (c *PushCommand) Run(args []string) int {
 
 	// Determine our token
 	if token == "" {
-		token = tpl.Push.Token
+		token = push.Token
 	}
 
 	// Build our client
 	defer func() { c.client = nil }()
 	c.client = atlas.DefaultClient()
-	if tpl.Push.Address != "" {
-		c.client, err = atlas.NewClient(tpl.Push.Address)
+	if push.Address != "" {
+		c.client, err = atlas.NewClient(push.Address)
 		if err != nil {
 			c.Ui.Error(fmt.Sprintf(
 				"Error setting up API client: %s", err))
@@ -103,9 +117,9 @@ func (c *PushCommand) Run(args []string) int {
 
 	// Build the archiving options
 	var opts archive.ArchiveOpts
-	opts.Include = tpl.Push.Include
-	opts.Exclude = tpl.Push.Exclude
-	opts.VCS = tpl.Push.VCS
+	opts.Include = push.Include
+	opts.Exclude = push.Exclude
+	opts.VCS = push.VCS
 	opts.Extra = map[string]string{
 		archiveTemplateEntry: args[0],
 	}
@@ -120,7 +134,7 @@ func (c *PushCommand) Run(args []string) int {
 	//   3.) BaseDir is relative, so we use the path relative to the directory
 	//       of the template.
 	//
-	path := tpl.Push.BaseDir
+	path := push.BaseDir
 	if path == "" || !filepath.IsAbs(path) {
 		tplPath, err := filepath.Abs(args[0])
 		if err != nil {
@@ -150,7 +164,7 @@ func (c *PushCommand) Run(args []string) int {
 
 	// Build the upload options
 	var uploadOpts uploadOpts
-	uploadOpts.Slug = tpl.Push.Name
+	uploadOpts.Slug = push.Name
 	uploadOpts.Builds = make(map[string]*uploadBuildInfo)
 	for _, b := range tpl.Builders {
 		info := &uploadBuildInfo{Type: b.Type}
@@ -229,7 +243,7 @@ func (c *PushCommand) Run(args []string) int {
 		return 1
 	}
 
-	c.Ui.Say(fmt.Sprintf("Push successful to '%s'", tpl.Push.Name))
+	c.Ui.Say(fmt.Sprintf("Push successful to '%s'", push.Name))
 	return 0
 }
 
@@ -257,6 +271,10 @@ Options:
                            "username/name".
 
   -token=<token>           The access token to use to when uploading
+
+  -var 'key=value'         Variable for templates, can be used multiple times.
+
+  -var-file=path           JSON file containing user variables.
 `
 
 	return strings.TrimSpace(helpText)
diff --git a/command/push_test.go b/command/push_test.go
index 322637049..f1b7fd306 100644
--- a/command/push_test.go
+++ b/command/push_test.go
@@ -190,6 +190,35 @@ func TestPush_uploadErrorCh(t *testing.T) {
 	}
 }
 
+func TestPush_vars(t *testing.T) {
+	var actualOpts *uploadOpts
+	uploadFn := func(r io.Reader, opts *uploadOpts) (<-chan struct{}, <-chan error, error) {
+		actualOpts = opts
+
+		doneCh := make(chan struct{})
+		close(doneCh)
+		return doneCh, nil, nil
+	}
+
+	c := &PushCommand{
+		Meta:     testMeta(t),
+		uploadFn: uploadFn,
+	}
+
+	args := []string{
+		"-var", "name=foo/bar",
+		filepath.Join(testFixture("push-vars"), "template.json"),
+	}
+	if code := c.Run(args); code != 0 {
+		fatalCommand(t, c.Meta)
+	}
+
+	expected := "foo/bar"
+	if actualOpts.Slug != expected {
+		t.Fatalf("bad: %#v", actualOpts.Slug)
+	}
+}
+
 func testArchive(t *testing.T, r io.Reader) []string {
 	// Finish the archiving process in-memory
 	var buf bytes.Buffer
diff --git a/command/test-fixtures/push-vars/template.json b/command/test-fixtures/push-vars/template.json
new file mode 100644
index 000000000..3085062ae
--- /dev/null
+++ b/command/test-fixtures/push-vars/template.json
@@ -0,0 +1,11 @@
+{
+    "variables": {
+        "name": null
+    },
+
+    "builders": [{"type": "dummy"}],
+
+    "push": {
+        "name": "{{user `name`}}"
+    }
+}
diff --git a/packer/core.go b/packer/core.go
index 0f7886772..bdf9cb65a 100644
--- a/packer/core.go
+++ b/packer/core.go
@@ -66,7 +66,7 @@ func NewCore(c *CoreConfig) (*Core, error) {
 	// to do this at this point with the variables.
 	result.builds = make(map[string]*template.Builder)
 	for _, b := range c.Template.Builders {
-		v, err := interpolate.Render(b.Name, result.context())
+		v, err := interpolate.Render(b.Name, result.Context())
 		if err != nil {
 			return nil, fmt.Errorf(
 				"Error interpolating builder '%s': %s",
@@ -206,6 +206,14 @@ func (c *Core) Build(n string) (Build, error) {
 	}, nil
 }
 
+// Context returns an interpolation context.
+func (c *Core) Context() *interpolate.Context {
+	return &interpolate.Context{
+		TemplatePath:  c.template.Path,
+		UserVariables: c.variables,
+	}
+}
+
 // validate does a full validation of the template.
 //
 // This will automatically call template.validate() in addition to doing
@@ -241,7 +249,7 @@ func (c *Core) init() error {
 	}
 
 	// Go through the variables and interpolate the environment variables
-	ctx := c.context()
+	ctx := c.Context()
 	ctx.EnableEnv = true
 	ctx.UserVariables = nil
 	for k, v := range c.template.Variables {
@@ -268,10 +276,3 @@ func (c *Core) init() error {
 
 	return nil
 }
-
-func (c *Core) context() *interpolate.Context {
-	return &interpolate.Context{
-		TemplatePath:  c.template.Path,
-		UserVariables: c.variables,
-	}
-}
diff --git a/template/interpolate/render_test.go b/template/interpolate/render_test.go
index 60a88f6fb..7156c344c 100644
--- a/template/interpolate/render_test.go
+++ b/template/interpolate/render_test.go
@@ -5,6 +5,47 @@ import (
 	"testing"
 )
 
+func TestRenderInterface(t *testing.T) {
+	type Test struct {
+		Foo string
+	}
+
+	cases := map[string]struct {
+		Input  interface{}
+		Output interface{}
+	}{
+		"basic": {
+			map[string]interface{}{
+				"foo": "{{upper `bar`}}",
+			},
+			map[string]interface{}{
+				"foo": "BAR",
+			},
+		},
+
+		"struct": {
+			&Test{
+				Foo: "{{upper `bar`}}",
+			},
+			&Test{
+				Foo: "BAR",
+			},
+		},
+	}
+
+	ctx := &Context{}
+	for k, tc := range cases {
+		actual, err := RenderInterface(tc.Input, ctx)
+		if err != nil {
+			t.Fatalf("err: %s\n\n%s", k, err)
+		}
+
+		if !reflect.DeepEqual(actual, tc.Output) {
+			t.Fatalf("err: %s\n\n%#v\n\n%#v", k, actual, tc.Output)
+		}
+	}
+}
+
 func TestRenderMap(t *testing.T) {
 	cases := map[string]struct {
 		Input  interface{}