diff --git a/command/push.go b/command/push.go
index bff54ece7..b0105883e 100644
--- a/command/push.go
+++ b/command/push.go
@@ -52,7 +52,7 @@ func (c *PushCommand) Run(args []string) int {
 	flags.StringVar(&message, "message", "", "message")
 	flags.StringVar(&name, "name", "", "name")
 	flags.BoolVar(&create, "create", false, "create (deprecated)")
-	flags.Var((*sliceflag.StringFlag)(&privVars), "private", "")
+	flags.Var((*sliceflag.StringFlag)(&privVars), "sensitive", "")
 	if err := flags.Parse(args); err != nil {
 		return 1
 	}
@@ -205,7 +205,7 @@ func (c *PushCommand) Run(args []string) int {
 	}
 
 	// Collect the variables from CLI args and any var files
-	if privs := flags.Lookup("private"); privs != nil {
+	if privs := flags.Lookup("sensitive"); privs != nil {
 		pvf := privs.Value.(*sliceflag.StringFlag)
 		pvars := []string(*pvf)
 		uploadOpts.PrivVars = pvars
@@ -310,7 +310,7 @@ Options:
 
   -token=<token>           The access token to use to when uploading
 
-  -private='var1,var2'     List of variables to mark as sensitive in Atlas UI.
+  -sensitive='var1,var2'     List of variables to mark as sensitive in Atlas UI.
 
   -var 'key=value'         Variable for templates, can be used multiple times.
 
diff --git a/command/push_test.go b/command/push_test.go
index b1af61799..79c15fcff 100644
--- a/command/push_test.go
+++ b/command/push_test.go
@@ -208,7 +208,7 @@ func TestPush_vars(t *testing.T) {
 		"-var", "one=two",
 		"-var-file", filepath.Join(testFixture("push-vars"), "vars.json"),
 		"-var", "overridden=yes",
-		"-private", "super,secret",
+		"-sensitive", "super,secret",
 		filepath.Join(testFixture("push-vars"), "template.json"),
 	}
 	if code := c.Run(args); code != 0 {
diff --git a/website/source/docs/commands/push.html.md b/website/source/docs/commands/push.html.md
index 8f9d57bd6..c0873331b 100644
--- a/website/source/docs/commands/push.html.md
+++ b/website/source/docs/commands/push.html.md
@@ -44,10 +44,10 @@ configuration using the options below.
   `hashicorp/precise64`, which follows the form `<username>/<buildname>`. This
   must be specified here or in your template.
 
-- `-private` - A comma-separated list of variables that should be marked as
+- `-sensitive` - A comma-separated list of variables that should be marked as
   sensitive in the Terraform Enterprise ui. These variables' keys will be 
   visible, but their values will be redacted. example usage:
-  `-var 'supersecretpassword=mypassword' -private=supersecretpassword1`
+  `-var 'supersecretpassword=mypassword' -sensitive=supersecretpassword1`
 
 - `-var` - Set a variable in your packer template. This option can be used
   multiple times. This is useful for setting version numbers for your build.