diff --git a/website/source/intro/getting-started/provision.html.markdown b/website/source/intro/getting-started/provision.html.markdown
index 703e466ee..ddb012d53 100644
--- a/website/source/intro/getting-started/provision.html.markdown
+++ b/website/source/intro/getting-started/provision.html.markdown
@@ -42,6 +42,7 @@ block below.
   "provisioners": [{
     "type": "shell",
     "inline": [
+      "sleep 30",
       "sudo apt-get update",
       "sudo apt-get install -y redis-server"
     ]
@@ -49,6 +50,13 @@ block below.
 }
 </pre>
 
+<div class="alert alert-block alert-info">
+<strong>Note:</strong> The <code>sleep 30</code> in the example above is
+very important. Because Packer is able to detect and SSH into the instance
+as soon as SSH is available, Ubuntu actually doesn't get proper amounts
+of time to initialize. The sleep makes sure that the OS properly initializes.
+</div>
+
 Hopefully it is obvious, but the `builders` section shouldn't actually
 contain "...", it should be the contents setup in the previous page
 of the getting started guide.